“Dairy sales have been around 14% above year-ago levels for several weeks now,” said Abrielle Backhouse, research coordinator with the International Dairy Deli Bakery Association. “That means 24 weeks of double-digit growth on the books for 2020, and importantly, this was due to strong shopper metrics all the way around,” continued Backhouse in an August 2020 report composed by Anne-Marie Roerink, president of 210 Analytics LLC.

To be fair, dairy sales in retail establishments are booming during the pandemic, but sales in restaurants are down significantly.

More trips and a bigger spend

For dairy, household penetration hovers near an impressive 99%, reported Roerink. However, what made dairy boom was more dairy product purchases and additional spending during each shopping occasion. Overall, spending per trip was up 20.8%.

As for specific spends during mid-August weekly sales, Information Resources Inc. (IRI) data has this to report when compared to the same time last year:

  • Natural cheese jumped between 17.2% and 19.1%.
  • Cream cheese leapfrogged 15.6% and 15.9%.
  • Processed cheese climbed 13.7% and 16.7%.
  • Sour cream improved 11.5% and 11.8%.
  • Milk rose between 9.4% and 10.9%.
  • Butter was up between 5.9% and 7.4%.
  • Cottage cheese was up between 3.9% and 5.9%.
  • Yogurt inched up between 2.6% and 3.3%.

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    (c) Hoard's Dairyman Intel 2020
    September 7, 2020
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