Lights! Camera! Action!

New for the 2017 World Dairy Expo was the addition of a fourth channel on ExpoTV. Expo360 airs from 9 a.m. to 5 p.m. daily, with two live broadcasts each weekday and one on Saturday. Expo360 is available on select televisions around the grounds and on the World Dairy Expo website at www.worlddairyexpo.com.

The first live episode aired Tuesday morning and featured the winning 4-H dairy judging team, along with the top individual in the collegiate dairy judging contest. Youth achievements will be one of the aspects highlighted during the live broadcasts, explained Kristin Olson, World Dairy Expo’s Media Relations Manager. Expo360 will also feature daily happenings, trade show exhibitors, Four and Five Star sponsors, virtual farm tours, Expo seminars, and more.

ExpoTV has grown and evolved since it began in 2008. “The goal is to reach people who can’t be in Madison for World Dairy Expo,” Olson said. The addition of Expo360, she shared, is to provide a 360-degree view of the show for people who can’t be there.

Last year, ExpoTV was viewed online in all 50 states and in countries around the world. If all the minutes of viewership were added together, it would total more than four years.

World Dairy Expo is the place where the dairy industry meets each year. Not all dairy enthusiasts are able to make the trip to Madison, though. ExpoTV, and now with the addition of the Expo360 channel, gives everyone a glimpse of the show.

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The author is an associate editor and covers animal health, dairy housing and equipment, and nutrient management. She grew up on a dairy farm near Plymouth, Wis., and previously served as a University of Wisconsin agricultural extension agent. She received a master’s degree from North Carolina State University and a bachelor’s from University of Wisconsin-Madison.