Not that dairy farmers need another reason to celebrate and promote the consumption of dairy, but National School Breakfast Week is one more opportunity to do just that.
The School Nutrition Association (SNA) will celebrate the goodness and importance of school breakfasts this week, March 7 to 11. This year’s theme, “Take Off with School Breakfast,” reminds parents and stakeholders that a healthy breakfast helps ensure students’ academic success.
School breakfast and dairy go together, and the dairy checkoff is helping to celebrate the occasion with a series of posts on the Dairy Good Instagram and Facebook channels. The work began rolling out on February 15 with posts highlighting the benefits of breakfast and how dairy fits into a balanced lifestyle. The posts include:
• Building A Balanced Breakfast Plate
• The WFH Breakfast
• A Morning Routine Inspired by “that girl”
• Breakfast On-the-Go
• The Post-Workout Breakfast
The work will be re-packaged during National School Breakfast Week and throughout National Nutrition Month as video reels using hashtags #NSB22 and #NationalNutritionMonth shared on Dairy Good’s Instagram platform. On March 8, look for more benefits of breakfast content on Dairy Good’s Instagram, Facebook, and Twitter channels. Farmers can share these dairy-friendly posts on their channels to help spread the goodness of not only school breakfasts, but the important role dairy farmers play in producing these foods.
In addition to National School Breakfast Week, there are many other moments in 2022 where checkoff teams nationally and locally will help celebrate and acknowledge various occasions. Some of the more dairy-centric dates to keep in mind are:
March
22 – World Water/Ag Day
24 -- Cheesecake Day
April
Earth Month
11 – Cheese Fondue Day
12 – Grilled Cheese Sandwich Day
20 – Cheddar Fries Day
22 – Earth Day
18 – Cheese Souffle Day
June
National Dairy Month
4 – Cheese Day
7 – Chocolate Ice Cream Day
20 – Ice Cream Soda Day
20 – Vanilla Milkshake Day
21 – Smoothie Day
25 – Strawberry Parfait Day
July
National Ice Cream Month
14 – Mac and Cheese Day
17 – Ice Cream Day
23 – Vanilla Ice Cream Day
August
8 – Frozen Custard Day
14 – Creamsicle Day
25 – Banana Split Day
September
Hunger Action Month
5 – Cheese Pizza Day
12 – Chocolate Milkshake Day
20 – Pepperoni Pizza Day
20 – String Cheese Day
25 – Quesadilla Day
27 – Chocolate Milk Day
October
1 – Homemade Cookies Day
12 – Farmer’s Day
15 – Cheese Curd Day
21 – Pumpkin Cheesecake Day
November
6 – Nachos Day
8 – Cappuccino Day
17 – Butter Day
December
4 – Cookie Day
24 – Eggnog Day
To learn more about your national and local dairy checkoffs, visit www.USDairy.com or send a request to join our Dairy Checkoff Facebook group.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.
