American Dairy Association (ADA) North East is one of the state and regional dairy checkoff organizations that has a fully developed retail program designed to keep dairy cases clean, cold, and well-stocked, which, when coupled with merchandising techniques, sells more dairy products.
“Our retail team has built decades-long relationships with retailers that allow us to work closely with dairy case managers to integrate new marketing concepts that are proven to sell more dairy,” said ADA North East CEO John Chrisman. “Giving shoppers a positive experience encourages them to spend more of their grocery dollars on their favorite dairy products.”
We also help retailers redesign the dairy aisle by using customized signage that directs shoppers to the real dairy in the dairy case, incorporates farm-to-table features, installs yogurt dividers and cheese pushers, and highlights nutrition information and product use ideas. In 2021, our team completed 191 installations, and we are on track to pass that this year.
Stores report sales gains after completing the new looks. For example, the spring-loaded cheese pushers that keep shredded and block cheese at the front of the shelf have averaged sales growth of 4% after an installation. The pushers also reduce store labor — product rotation time is cut by more than 30%, and shelf replenishment time is reduced by 26%.
Consumers are also looking for local products. By featuring local farm families in store signage, we’re building a connection with those who are producing families’ favorite dairy foods, and they’re likely to purchase more products. Nearly 250 stores in our region feature dairy farmers. Be sure to look for someone you know when shopping!
“We’re proud of the work our retail team is doing on behalf of our dairy farmers to sell more dairy, and we’re fortunate to have outstanding retailers who are willing to partner with us. It’s a win-win situation,” said Chrisman.
Jean Kummer is the industry communications specialist for American Dairy Association North East.