When asked which platform is best to reach today’s consumer, there’s one that shows up prominently in Google searches and social media: YouTube. Why is that?

My simple answer to the question posed in the title is a resounding yes. Why? Because whether we like it or not, we’re in the business of selling a product

The thought of creating a business plan for your farm can be daunting, but this document serves several important purposes. For starters, it may be required by a lender when applying for financing. It...

If the past year has taught me anything, it’s the importance of having options in the grocery store

I’m sure several farmers can recall a time when they have reached a point where the next step in trying to repair their equipment is taking it back to the dealer. I

Promotional efforts supported by the national dairy checkoff earned two awards at a recent marketing competition

The 93rd Hoard’s Dairyman Cow Judging Contest is ready for your entries

If health and wellness are among your goals for 2023, adding more milk and other dairy products to your diet may be the perfect fit

As the “Your Dairy Checkoff” podcast starts its third year featuring farmer hosts, dairy industry guests, and in-depth conversations about dairy products and farming promotion, we want to thank

Butter sculptures at consumer events highlight dairy in a special way

Even amid industry uncertainty, the holidays can be a time of joy

I have a completely renewed appreciation for dairy products and their benefits as a college student

The discussion at animal rights conferences held over the past year continued to focus on animal agriculture

I hope showing cattle will always provide youth with the opportunities it did for me

The world of ag creates more learning opportunities and times of growth than anywhere else

Sharing their knowledge and experience cultivates dairy advocates

National Dairy Shrine has several missions. These include recording significant events in dairy history, honoring past and present leaders, promoting the dairy industry, and inspiring future leaders

The 100th National 4-H Dairy Cattle Judging Contest culminates tonight with the announcement of the results

Busy times mean people less familiar with our operations may be signing on to help. It’s our responsibility to ensure they stay safe, too

The role agriculture can play in sustainability is influenced by consumer confidence and their acceptance of our food system and modern farming practices