The California Milk Advisory Board (CMAB) today announced a series of strategic leadership promotions that reflect the organization’s ongoing commitment to expanding the reach of Real California...

The recent NFL draft in Green Bay, Wis., showcased rookie players and whetted fan appetites for the upcoming season, but the excitement wasn’t confined to Lambeau Field

At the start of 2025, market sentiment and supply and demand risks are tilted toward the downside, but I think we’ll see decent milk prices and margins for dairy farmers despite the risks

Milk and its products offer us an extensive list of benefits

June Dairy Month is often celebrated by communities hosting breakfasts on the farm to promote the dairy industry

I have found that promoting dairy products in schools is fun for students and rewarding for farmers

Pennsylvania dairy farmers dressed their calves to promote dairy

The national dairy checkoff is working to promote our products through Tik Tok influencers

“If you build it, they will come.” That line comes from the movie “Field of Dreams,” where a baseball diamond was constructed in the middle of an Iowa cornfield

“My leadership is grounded in two fundamental principles. One is all about listening. The second is a bias for action,” shared Barbara O’Brien, who is the new president and CEO of DMI

National Agriculture Day was March 22. While it may have passed, it’s important to recognize that Americans — especially schoolchildren — would benefit from year-round efforts to enhance...

Are you thinking about advocating more for dairy and dairy farming in 2022? That's great, and I highly encourage it

Packaging, labelling, and shelf displays help them make their decisions on what to purchase. A well-stocked, well-organized display gives the impression of choice and quality, while a sparse or unorganized...

State fairs can be a terrific place to connect people with agriculture, even if just for a moment

Advocating for agriculture online means connecting with those you’re trying to reach

Dairy farmers and the industry support one another with their shared passion and dedication

Popular ag promoter Dairy Carrie offers advice on how to become a sponsored advocate

Attacks on your social media channels can be disheartening, but there are ways to manage the hurtful comments and negative people

Gannett newspapers have been doing a deep dive on the dairy checkoff. To stir up dust on the topic, its Milwaukee Journal Sentinel questioned whether checkoff programs provide value to dairy farmers

Some dairymen and women have raised questions as to whether or not the Dairy Promotion and Research Program still delivers value for the 15-cent investment each of us makes for every 100 pounds of milk