Sept. 10 2024
The “of course” trend that has dominated TikTok and Instagram is proving to have power and has opened the door for the checkoff to put dairy into the conversation
July 29 2024
We can make a positive image of agriculture with just one click
Feb. 13 2023
Promotional efforts supported by the national dairy checkoff earned two awards at a recent marketing competition
Jan. 11 2023
Advocating with your story can be scary, but the truth lies in the middle, not the extremes
Dec. 2 2022
Social media makes it hard not to compare our lives to others, but we can be proud of them and ourselves at the same time
Nov. 23 2022
Social media gives dairy a large audience to connect with; it’s up to you to decide which platform fits your needs and interests
Aug. 22 2022
There is an entirely new generation to reach with the dairy story, so checkoff adapted new strategies to tell it
July 7 2022
The idea of sharing pictures or stories from your farm, especially online, can be intimidating, and questions may pile up. You may think, “What if no one cares what I’m saying?” Worse,...
May 26 2022
Efforts by checkoff programs to promote June Dairy Month will highlight the farmers behind dairy foods
Sept. 3 2021
Negative images about animal care practices are a bane of the contemporary livestock industry. Undercover videos, out-of-context images, and outright manipulation of visuals are tools of anti-animal
Dec. 24 2020
With social media being both more impactful and controversial than ever, dairy producers collectively share even more responsibility for keeping up their social license
July 14 2020
Various authors and studies have likened willpower to a muscle. They have explained that it must be repeatedly practiced before it becomes stronger and the new habit second nature
March 6 2020
While facing the “college plague” last week, which I’m sure many in or around college campuses have faced at some point this semester or in past semesters, something happened that I never...
Feb. 26 2020
I’m just going to say it, we have to stop playing the victim. Do I love agriculture? Yes. Do I lose my temper when someone makes a disparaging comment? Yes
July 17 2019
I get that not everyone wants to put themselves or their farm out there on social media for the world to see. It’s a lot. You have to be pretty strong to withstand all of the criticism and anonymous...
March 5 2019
We live in the day and age of social media. Something that was just getting started a decade ago, is now a major part of our daily lives
April 11 2018
I don’t actually know how to fix the dairy industry. I know that it will be a multistep process
April 9 2018
Instagram is a great platform to use to connect directly with consumers