The “of course” trend that has dominated TikTok and Instagram is proving to have power and has opened the door for the checkoff to put dairy into the conversation
The idea of sharing pictures or stories from your farm, especially online, can be intimidating, and questions may pile up. You may think, “What if no one cares what I’m saying?” Worse,...
Negative images about animal care practices are a bane of the contemporary livestock industry. Undercover videos, out-of-context images, and outright manipulation of visuals are tools of anti-animal
With social media being both more impactful and controversial than ever, dairy producers collectively share even more responsibility for keeping up their social license
Various authors and studies have likened willpower to a muscle. They have explained that it must be repeatedly practiced before it becomes stronger and the new habit second nature
While facing the “college plague” last week, which I’m sure many in or around college campuses have faced at some point this semester or in past semesters, something happened that I never...
I’m just going to say it, we have to stop playing the victim. Do I love agriculture? Yes. Do I lose my temper when someone makes a disparaging comment? Yes
I get that not everyone wants to put themselves or their farm out there on social media for the world to see. It’s a lot. You have to be pretty strong to withstand all of the criticism and anonymous...