Like all strategies animal activists use to promote their cause, the hot-button issue of Colorado Ballot Initiative 16 is designed to pull at consumers’ emotions more than it relies on science-based...

Advocating for agriculture online means connecting with those you’re trying to reach

Each year that I’ve been an undergraduate student at Cornell, my Sigma Alpha chapter has put on an event that we like to call “The Art of Agriculture.”

An online conversation over a controversial Burger King commercial turned into so much more and put agriculture in a more positive light

TikTok has become a unique platform to teach consumers about dairy farming in a fun way

Sustainability is a priority for today’s consumers – let’s make sure they know that farmers are already good stewards of the land

Popular ag promoter Dairy Carrie offers advice on how to become a sponsored advocate

Sharing our thoughts and realities helps us build trust and connections, even when it’s difficult

After five difficult years, dairy farmers are once again facing uncertainty in the marketplace

How many times have we all heard as dairy farmers that we should all be online sharing our stories? It seems we get encouragement from every angle and every industry ally

June is coming . . . did you read that ominously, like from Game of Thrones? You should have because June is almost here, and it’s looking like it’s going to be a battle. Online, at least

What’s an influencer? In marketing, it’s an individual who has the power to impact others’ thoughts or purchases. In agriculture, I’ve heard it described as an advocate, AGvocate,...

Certainly, everyone close to the dairy industry has recently become aware of the latest release of undercover videos obtained by ARM (Animal Recovery Mission)

Holstein USA’s Holstein America series showcases the passion dairy farmers have for their Holstein cattle

You never know when you will have a chance to spread dairy’s positive message. We need to let the consumer meet their farmer

A legislative tour can shed light on farm issues for members of the legislature

I was watching the Land O’Lakes Farm Bowl via the internet yesterday to see how the professional football players and farmers fared in this obstacle course

We have to step up together, innovate, and share our message. It is time for dairy farmers to “Face Everything and Rise”

Animal activist groups aren’t just out to stop large farms; they want to put an end to all animal agriculture

The internet has joined the agriculture industry together