Roden Echo Valley LLC

When Jacki Moegenburg was a junior at the University of Wisconsin-River Falls, she worked with one of her professors to put together a business plan for an agritourism venture on her family’s dairy farm in West Bend, Wis. After graduating in December of 2013, she started to build the business using money she had saved, support from her family, and a passion to educate. The following year she hosted tour groups and held her first two weeks of “Farm Camp” in the summer of 2014. Today, Moegenburg works part-time on the dairy and manages Roden Barnyard Adventures, which consists of farm camps, farm tours, birthday parties on the farm, and winter sleigh rides.

Roden Echo Valley LLC participated in our Round Table article, titled “They added agritourism to their business model,” along with three other farms from Indiana, Iowa, and New York. The full article can be found in the December 2020 issue of Hoard’s Dairyman starting on page 706.

In addition to creating a business plan, the Rodens visited other dairies with agritourism businesses to get ideas prior to starting Roden Barnyard Adventures. The three other farms also took tours, attended workshops, and did the homework necessary to grow their agritourism ventures. Read their responses below.

What research or training did you do before starting your agritourism business?

Hansen Dairy, Hudson, Iowa: We officially began our business in 2005 and did a lot of learning on the fly. We took advantage of any workshops or trainings that we could, like through Iowa State University Extension.

We were designated as a “Silos and Smokestacks National Heritage Area” site early on. That organization is based in Waterloo, Iowa, and encompasses more than 100 tourist attractions in northeast Iowa that have a story to tell about agriculture. They helped us with planning, best practices, networking, and advertising.

Kuehnert Dairy Farm, Fort Wayne, Ind.: We started planning and researching the idea of agritourism on our farm in 2010. We officially began the Kuehnert Dairy Fall Festival in the fall of 2013.

We consulted and interviewed other working farms that had successful agritourism venues. Specifically, we have worked very closely with Kelsay Farms of Whiteland just outside of Indianapolis and Knollbrook Farms of Goshen. We chose these farms as our backbone in planning our agritourism because they are also working dairy farms that have had very successful agritourism venues for the past five to 10 years.

We still visit other farms across the U.S. that have agritourism events on their farms for additional ideas and brainstorming. We recommend contacting your local zoning and health departments early on in the planning process.

North Harbor Dairy, Sackets Harbor, N.Y.: Nancy founded Old McDonald’s Farm in 1986. Agritourism was a pretty new concept then, so it was really just a wing and a prayer! The business didn’t become financially successful for about 15 years, which, for most businesses, would not be feasible. But Nancy had the support of the farm and her husband to see it through. Now, we welcome over 30,000 visitors to Old McDonald’s Farm each year.

To comment, email your remarks to
(c) Hoard's Dairyman Intel 2020
December 21, 2020
Subscribe to Hoard's Dairyman Intel by clicking the button below