The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.Jenni Badding, formerly the Digital Technology Go-to-Market Manager for John Deere has been named Production & Precision Ag Public Relations Manager for North America. Badding replaces Chad Passman who was named Tactical Marketing Operations Manager at John Deere.
Badding will work across the John Deere Ag & Turf Division to develop a proactive public relations strategy and integrated communication plans. She will also work with internal and external stakeholders to deploy specific communication tactics for the Production & Precision Ag and the Aftermarket & Customer Support business units.
Badding joined John Deere in 2005, working as a Dealer Technician Assistance Center (DTAC) Field Support Specialist for the Intelligent Solutions Group (ISG). In 2007, she became the Territory Customer Support Manager in western Nebraska. Badding then managed the John Deere Tech Partnership programs for eight years, transforming the engagement experience for future dealer technicians across the U.S. In 2017, she became the Events Program Manager, and was responsible for managing the process to plan and execute major U.S. and Canada marketing shows and events. In her most recent role, as the Digital Technology Go-to-Market Manager, she successfully led precision ag marketing efforts on behalf of John Deere dealers and customers.
Badding grew up on a farm in Central Iowa and holds a B.S. in Agricultural Studies from Iowa State University. She will work from the John Deere Ag Marketing Center in Olathe, Kan., and report to Jon Ebert, Manager, North American Public & Industry Relations.