Yogurt has seen a strong influx of consumer support in the last several years in part because of the success of Greek yogurt brands, which according to the survey were the most popular style among adults.
Kids however preferred whole milk yogurt based on the responses of half of the survey participants who had children.
Berry topped the list of preferred yogurt flavors with 61 percent of adults saying it was their favorite while “tropical” flavors were consumed by 45 percent of adult respondents. Vanilla yogurt came in third.
Less popular among consumers, according to the survey, were botanical, floral and vegetable yogurts that were consumed by 8 percent of Gen Xers and 8 percent of baby boomers.
Along with being a popular stand-alone option for health conscious adults and parents, the survey showed 51 percent of respondents used yogurt in beverages and 39 percent used it in dessert preparations.
Additionally, 69 percent of adults said they consumed yogurt in place of an indulgent dessert.
The author is an associate editor. She covers feeding and nutrition, youth activities and heads up the World Dairy Expo Supplement. Maggie was raised on a 150-cow dairy near Valley Center, Kansas, and graduated from Kansas State University with degrees in agricultural communications and animal sciences.