The United States is home to more than 346 million people, yet there are only 26,290 dairy farms. With most consumers being more than three generations removed from the farm, there’s a tremendous opportunity to share your story and build trust in dairy.
Engaging with consumers can happen anywhere — whether at the grocery store, a football game, or online. However, if your goal is to reach the widest audience, social media is the key. People spend an average of two hours per day on social platforms, and 73% of the U.S. population is active online.
Connecting with consumers online allows you to:
- Build trust in your farm and how you operate
- Foster confidence in the products you produce
- Create a digital record of your dairy farm for future generations
- Strengthen your brand and open potential revenue streams through social advertising
If you're looking for inspiration on how to engage consumers online, we've compiled a list of dairy farmers who are active across various social platforms. This list is not exhaustive, so feel free to share your favorite accounts in the comments!
TikTok
YouTube
We encourage farmers and others across the industry to follow our channels on TikTok, Instagram, Facebook, Pinterest, and YouTube and share our content with your social media audiences.
To learn more about your national or local dairy checkoff, visit dairycheckoff.com or to reach us directly, send an email to TalkToTheCheckoff@dairy.org.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.
