Is it worth it? Is it worth going head to head with animal activists? Are they worth the time it takes to have a conversation with them?

How many times have we all heard as dairy farmers that we should all be online sharing our stories? It seems we get encouragement from every angle and every industry ally

You might be thinking that with COVID-19 stay-at-home rules in place and limits on how many people can gather, your annual National Dairy Month farm tour should be canceled, too

When it comes to building a website, you need a domain name. It's what people will type into Google when they are searching for your farm and it should match the brand you want to emphasize and take control...

Last summer I had the opportunity to tour agricultural enterprises in Scotland and Ireland as part of the international dairy judging tour

Attacks on your social media channels can be disheartening, but there are ways to manage the hurtful comments and negative people

Since National Dairy Shrine (NDS) began making its mark on the dairy industry in 1949, it has also established an impressive number of scholarship opportunities for students

The world has changed a lot in the last week and a half, and maybe one of the only silver linings in this situation is that we’re realizing the difference between what we need in order to survive...

I’ll never forget sitting in a dairy quiz bowl practice at the ripe age of eight years old trying my hardest to remember what USDA stood for. Time and time again, the words “U.S. Dairy Association”...

When we look at the two communications platforms of websites and social media, we need to see them as separate entities instead of an “either/or” option. There is a reason that most businesses...

Urbanization is a tricky subject. It affects each state, region, county, and town differently, and there are certainly benefits to expanding our communities

I absolutely love my school and wouldn’t trade it for the world, but I want to bring up a topic that sometimes gets swept under the rug. Personally, I have many friends and peers at home, in my family,...

Just because it is on the internet or television does not mean it is factual

While we are not at $20 milk quite yet, a boost of over a buck is a step in the right direction. Mark Stephenson gave his predictions for the upcoming year in “The dairy situation and outlook for...

I grew up absolutely living for contests such as Dairy Bowl, dairy judging, management contests, showing, and so much more

Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media

TikTok is a global social network based on video content that started in China. The audience is mostly younger people (under 30 years old), and it is around the size of Instagram with about 1 billion users

“Animal welfare is the result of the positive outcome of the interaction between humans and the animals,” said Robert Hagevoort, of New Mexico State University during the monthly webinar

I grew up in a small town where most everyone is a farmer. Some 15 years ago, I had come back for a hometown visit with my new wife

Living in the mid-section of the country comes with the ease of traveling to World Dairy Expo. For nearly two decades, I have made my way to Madison, Wis., during the first week of October...