Tell your story. Tell your story. Tell your story. This is the mantra that probably every farmer and agriculturalist has heard seemingly non-stop over the last few years as social media continues to explode
Urbanization is a tricky subject. It affects each state, region, county, and town differently, and there are certainly benefits to expanding our communities
I absolutely love my school and wouldn’t trade it for the world, but I want to bring up a topic that sometimes gets swept under the rug. Personally, I have many friends and peers at home, in my family,...
We have been milking with robots for three months now. The months of construction as well as the retraining of cows were both stressful and labor intensive
There are lots of times that it has been hard to think of the future of the dairy industry with optimism. Especially after the challenges of the last few years
Ten years ago, or even just five, it’s likely safe to guess that not many people thought about food on the cellular level. If they did, it was probably not about using cells to create entirely new...
My job with the dairy checkoff is to study everything that is going on outside of the dairy industry. While that may seem like somewhat of a disconnected way to work on the dairy farmers’ behalf,...
We have all seen the local foods movement continue to expand. Customers looking for foods produced in their region have even been paying more to know where that food was grown
Maybe I look younger than I actually am. Maybe I don’t look like the “Rodgers.” Maybe I have a sign stuck to my back saying I can’t help you. Or maybe, just maybe, there is still...
Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media
A new year is right around the corner, which means it is resolution season. Many consumers will be thinking about new health and fitness goals and looking for information on how they can meet them
It was a battle all day at the North American International Livestock Exposition for the Dairy Bowl contest. Seventeen teams from Washington to Massachusetts competed. Wisconsin was undefeated when they...