The Dairy Checkoff's Undeniably Dairy campaign has had a great year in reaching consumers by creatively showcasing the value of dairy products and the industry behind them.
Below is a roundup of ten standout social media posts from TikTok, Instagram, Facebook, and Pinterest.
These posts reflect the campaign's emphasis on sustainability, health benefits, and the versatility of dairy in modern diets.
These three videos are in the top five for views and engagements.
Promoting healthy snacks for back to school during AugustEducating on dairy's high-quality protein before and after the Olympics
The next videos were the top posts for engagement, including Facebook and Pinterest.
The highest-performing recipes this year
Bow Tie Chicken Pasta on Pinterest
Tropical Frozen Yogurt Bark on Facebook
Gut health content
Responsible production content during Earth Month
Finally, the top posts this year for driving traffic back to our consumer website, usdairy.com
Functional wellness contentHangry Child back to our article on protein.
De-Stress Eat back to our article on healthy eating tips.
Dairy Pairing back to our article on healthy eating tips.
We encourage all farmers, processors, and retailers to follow our channels on TikTok, Instagram, Facebook, Pinterest, and YouTube and share on your channels to spread these dairy-positive messages to consumers.
To learn more about your national or local dairy checkoff, visit dairycheckoff.com or to reach us directly, send an email to TalkToTheCheckoff@dairy.org.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.
