When we look at the two communications platforms of websites and social media, we need to see them as separate entities instead of an “either/or” option. There is a reason that most businesses...
Kobe Bryant's death has been all over the media. While an NBA superstar's life has little effect on us dairy farmers, the harsh reminder of his tragic passing is that life is way too short
While we are not at $20 milk quite yet, a boost of over a buck is a step in the right direction. Mark Stephenson gave his predictions for the upcoming year in “The dairy situation and outlook for...
Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media
There are a lot of farmers out there this year feeling pretty grinchy. Winter is coming, some of us are still harvesting, our finances aren’t getting any better, and with the recent news of Dean’s...
Last week, when the news broke that Dean’s had filed for bankruptcy, I sat staring at my phone wondering what this meant for our family farm; you see, we ship our milk to Dean’s
Working with family on the farm can be rewarding and enjoyable . . . until you need to move a cow from Point A to Point B together. Do any of you ever feel this way?
A police report news blurb I saw a couple of weeks ago left me chuckling. A high-speed pursuit of a stolen vehicle ended at a dairy farm when the suspects managed to drive into the manure lagoon
I am an engineer. I believe in the power of technology and automation. Agriculture is certainly reaping the benefits of recent inventions and innovations
What time was that meeting? Where was that educational session? The World Dairy Expo app has all of those answers at the touch of a finger. Downloadable for free for either Android or iOS users
Each year, the Animal Ag Alliance releases reports from major animal rights conferences. It’s one of the many ways that we work to keep the industry informed about what strategies and tactics may...
The most important part of generating lots of views on YouTube is the content. Bad content or content that doesn't resonate with the YouTube audience will never work
June is supposed to be a time to celebrate and promote dairy, but unfortunately, I think what I’ll remember most about June of this year is the extreme level of animal rights activist activity
For the past 40 years the Dane County Dairy Promotion Committee has organized a free dairy promotion event just steps away from the state capitol of America’s Dairyland